Key Highlights

Add unlimited options, create options sets and batch apply the theme to any (or all!) of your products over and over again.

  • Chargeable options

    Assign prices to specific options. Bulk-Apply options to specific products, collections, or the entire store.

  • Unlimited product customizations

    Add an unlimited number of product customizations to your products and increase your AOV.

  • Unlimited product options

    Let customers personalize your products for engraving, gift wrapping, monogramming, custom printing and more.

  • Option Cross-sell

    Product options can be linked to products! That means you can bundle in smaller items.

About Shopify Product Options App

Product options are one of the cornerstones of eCommerce, and it’s impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, furniture comes in different wood finishes, and bed linens come in different patterns; the list goes on and on.

Shopify Product options are especially useful for local businesses making pick-up orders or places that customize the product. Other Shopify merchants can use them as well, though — think of different sizes, colors, or variants of a product.

Shopify custom product options app is also great for setting customers boundaries and keeping customers from thinking they can order additional features without paying extra.

This way, there is no return trips where a customer orders something, then sends a request to add extra features to their order, wherein you need to explain the extra cost charges, and the customer has to pay a second time or cancel the order.

Stimulate intelligent pricing calculations with our must-have Hulk Product Options app.

What you’ll do with the Hulk Product Options app:
  • Allow your customers to choose anything that fits their persona & personalize your customer experience ― while increasing AOV
  • Assign a price to any product quantity or a custom category & manage price hassle-free
  • Assign a price to additional items like gift wrapping outside of your inventory & earn more money
  • Shape the cart UI with elegant custom option types like dropdown, checkbox, radio button, file upload, email, phone

You get all of the above plus:
  • Bulk Product Update
  • In-cart Product Edit
  • Tool-tip for Enhanced Clarity
  • Price to Custom Product Options
  • Set Maximum Character Length
  • Site Discount Codes for Cart Page

All you have to do is:
  1. Create options and option sets – Breakthrough the variant limit & create the custom options you need and assign them to the option set
  2. Style them – Use winning color swatches to bring your products, options, and additions to life
  3. Apply conditional logic – Create rules that reveal or hide options based on previous selections made by your customer
  4. Assign options to products and save – Assign custom options to the individual products, save & you’re done!

New to this custom product options stuff?

Skyrocket the AOV by offering your customers accurate pricing for unlimited product variants. Our custom Product Options app is flexible to perform as a product filter, product customizer, and bundle product to create upsell opportunities.

Sell gift wraps, or charge additional fees for last-minute purchases ― all possible with Product Options.

Custom options – why Hulk Product Options App?

Configure the custom options using the Hulk Product Options app. Offer more options to your buyers and sell more on your site. Need a gift wrapping surcharge? How about a rush processing fee? Hulk Product Options makes this easy!

Here are a few considerations for a successful custom product options campaign:
  • Add tool-tip to explain product options to customers
  • Let your customers select unlimited customization and options right on the product page
  • Assign a price to an option (gift-wrapping) that don’t carry inventory, and show the customer how much they need to pay additional to the base product price
  • Allow customers to directly edit the options from the cart page without having to start over from scratch

What else should I know?
  • API access
  • Your data is safe with us! Our app is GDPR compliant
  • Online Store 2.0 themes compatible

Join our community of successful brands at HulkApps and get started today!

Full description


*Introducing Annual Plan – Upgrade your account to Annual Plan and get 2 Months Free!


Perfect for start-ups


  • Any store can use this app for free until they upgrade their account to a paid Shopify plan.


Perfect for small businesses


  • Price Adjustment
  • Upto 5 Options and Option sets
  • Image and color swatches
  • File upload
  • 10 Option Types
  • Help text for option
  • Discount code in cart


Perfect for larger enterprises


  • All basic plan features
  • Conditional logic
  • Inventory control
  • Edit options in cart
  • Bulk import options
  • Bulk export options
  • Set min / max on option selection

Frequently Asked Questions

  • What are Product Options?

    Product options refer to the different variants of products in your store.
  • Can product swatches increase my conversions?

    By offering your consumers total trust in what their final product will look like, our Product Options app can help you reduce abandoned cart rates and enhance conversions.
  • Is the Hulk Product Options app capable of circumventing Shopify’s variant limitation?

    Yes, our Product Options app overcomes the limitation of 99 product variants in Shopify.
  • How do I start with the Hulk Product Options app?

    Check out our comprehensive knowledge base for additional information on creating a custom product option or configuring characteristics using the Hulk Product Options app.
  • What is the best way to present product variants in my store?

    For attributes, use clear, simple-to-understand labels, make variants easy to preview using product swatches or photographs, and utilise high-quality, true-to-life product images for each custom product.
  • Can my customers use the Hulk Product Options app to edit the product options in their cart?

    Yes, our app provides our merchants with a robust In-cart editing capability. To activate this functionality in our app, simply follow the easy instructions below.


    Go to app dashboard > General Settings > Settings > Check ‘Enable Edit in Cart’ Option > Save.


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