E-mailing Process Simplification |
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Experiencing rapid business growth, Dell implemented Common Sense solution to simplify its
e-mailing process to confirm shipping information in 32 languages, while meeting business rules and regulations in hundreds of regions around the world.
Dell is a leading global systems and services company. In 2007, DELL was looking for a way to automate its complex e-mailing process. When a customer buys DELL equipment, shipping is confirmed by DELL sending an e-mail to the customer with all pertinent shipping information. The goal was to make this process easy and simple. Despite that, DELL had to meet diverse business rules and regulations involved with sending e-mails in 32 languages to hundreds of regions around the world.
DELL also had to find a way to allow its personnel in different departments customize messages from their specific departments. For example, the footers in e-mails have to be changed, in order to reflect the address for the particular DELL distribution center from which equipment is mailed. In some places, DELL has to change the information in disclaimers for regulatory purposes. In Europe, for example, regulations require that the company include in its disclaimers information about adapters to connect to printers. But this information is not necessary in other parts of the world. For DELL, this process took a lot of valuable programming time and it was tough to implement on a worldwide basis. With extensive experience in the development of customized software and E-mailing Marketing background, Common Sense developed a solution for DELL.
Goal:
To simplify DELL’s e-mailing process, to confirm shipping information in 32 languages, while meeting business rules and regulations in hundreds of regions around the world.
Strategies:
- 1. Find a long-term partner with extensive custom software development skills and proven experience in E-mail Marketing.
- 2. Develop user-friendly, customized software using Microsoft .Net and XML/XSLT.
- 3. Train users and programmers.
Results:
Today, DELL is using Common Sense’s proprietary, customized software to handle its “now simplified” e-mail communications with shipping information in 32 languages in hundreds of regions throughout the world.
Common Sense Services:
- Strategic Planning
- Research
- Communications Consulting
- Creative (appealing, user-friendly e-mails)
- Spanish Translations
- Production Support
- Maintenance Support
- E-mail Marketing Consulting from Best Practices
- Custom Software Development
- Quality Assurance and Testing
- Project Management
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